Logistics and marketing integration is the first step for a successful supply chain in any type of organization. The supply chain is concerned with the flow of products from the source, that is manufacturing or assembly plants through the businesses to the final consumers. To gather more awesome ideas, click here to get started ctkusa.com. In this whole process, there must be proper logistics and marketing interface. It is with the help of the right logistics and marketing interface that any organization can gain a proper competitive advantage in the market. Here's a good read about CTK USA fulfillment center, check it out! For your business to gain a competitive advantage in the market, you have to position it properly and exceed the needs and wants of your customers. Logistics and marketing integration is always concerned with delivering excellent customer services, thus satisfying the needs and wants of individual customers in the market. It is through the supply and demand functions in a marketing channel that logistics and marketing interface satisfies the target audience. There are several ways in which a successful link of logistics and marketing can boost the growth of your business. The following is a discussion of the key ways in which logistics and marketing promote the growth and success of business organizations around the world. The first benefit of a proper interface of logistics and marketing in your organization is the promotion of excellent customer service delivery. The only way of attracting new customers as well as retaining the current clients is by providing them with excellent customer service. Logistics and marketing solutions are concerned with achieving this. The higher the level of customer service, the more satisfied your customers become. The other reason why the integration of logistics and marketing is crucial for any business set-up is that it promotes the delivery of higher customer value. There are several things that enhance higher customer value, and these are price, products, promotions, place and packaging. Logistics and marketing, therefore, deliver higher customer value through delivering the right products at the price advertised through promotions, in the right packaging and to the right place (customer destination.) The other way in which proper link of logistics and marketing can boost the growth and success of your business is by minimizing distribution costs, transportation costs and many other overhead costs, thus enabling you to promote other business operations. Logistics and marketing also shorten the time needed for the products to reach the customers. The lesser the lead-time, the happier and more satisfied your customers get. Lastly, proper logistics and marketing solutions minimize the capital expenditure that may hinder the smooth growth of your business. Kindly visit this website https://ecommerce-platforms.com/glossary/fulfilment for more useful reference.